Hello! My name is Christopher Houghton, President and Lead Consultant at CDH Consulting, Inc. CDH is the name of my digital marketing consulting service, which I started in the summer of 2012, and have since had the privilege of working with a range of clients all over the world. I specialize in helping my clients grow and understand their digital audience, and immerse myself in my client's culture to ensure growth is maximized and executed as efficiently as possible.
Growing your audience goes beyond creating social accounts. It's about leveraging your content schedule by providing unique and consistent value to new and existing users. It's also about building relationships with people on social media, solving problems and connecting with industry leaders in your field, creating valuable and engaging content / email campaigns, and ensuring your ad campaigns are effective, targeted and non-intrusive.
Conversion Rate Optimization (CRO) is the process of understanding how users become customers through constant collection and evaluation of trends and analytics. Collecting as much data as you can, measuring it as accurately as possible, and using that data to influence strategy alterations are all paramount to iteratively growing your business on the web.
Understanding which analytic tools are right for your business and ensuring you are extracting as much accurate data as you can are arguably the most important steps in your digital marketing strategies. Implementing these complex tracking analytics can be a chore, but I work diligently with each client so that all the strategic and technical components are completely taken care of.
Christopher is our go-to guy when it comes to Social Media. He set up our company on multiple social media channels and consults with us on a regular basis to keep us moving forward. He is a resourceful problem solver, and a delight to work with. He is also lightning-fast!
I enjoy working with Christopher and recommend him enthusiastically. He brings a tremendous amount of leadership to his work, is able to juggle multiple objectives, balance competing priorities, and work with people with differing opinions and ideas. He brings a common-sense approach to his work which allows him to provide valuable, clear and actionable advice to people.
Each project and every client receives plans and strategies completely customized for their industry, financial situation, and technical needs. Regardless of the size of your business or current level of implementation, I will work with you to ensure you're getting the most out of your digital presence with the resources you have at hand.
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