How to Increase Facebook Page Likes with Boosted Posts
Page likes are hard to come by these days. 5 years ago, it was not as challenging to obtain a few thousand followers on your Facebook fan page. You simply needed to post useful, valuable content on a regular basis, the majority of your audience would see it, and you would grow your network over the course of a couple years into a viable marketing engine. Now, with roughly only 8 percent of all page likes are having your content served to them regularly, this process has become significantly more challenging. Facebook (and other major networks) have become more of a pay-to-play realm. Though even as this is the case, it is still far and away the most cost efficient method to reach a thousand people than any other digital or physical marketing channel available today.
So, the question becomes, “How do I boost my page likes without spending $300 on a page ad?” The answer lies within increasing your overall ROI on boosted posts – which represents a significantly more efficient use of your marketing spend.
Boosting engagements not only gets your brand out in front of as many people as possible for small money, but also has a hidden benefit of inviting those who engaged with your content, who are not currently in your page like network, to invite them to like your page as well.
To do this, simply locate the individuals who have “liked” your boosted article/post, and click the invite button to extend your request for them to join your network.
Between 20% – 30% of the time, they will sign up, and you’re better able to grow your network of page likes more quickly, all while maintaining the value of boosting / advertising your Facebook page’s content – which is where the real value and brand loyalty relationships are really built.