Social Media Marketing
Anyone can build a Facebook page, but I work to help my clients understand which networks to be on and why, what and when they should be posting, and how to correctly evaluate success/failure and growth.
Implementing a solid content marketing strategy is the most reliable and consistent way to drive traffic to your website. By implementing a plan, you’re able to scale reap the benefits that targeted web traffic bring to your brand/organization.
Ensuring that your website is built to be easily crawled by search engines is critical to having success in all elements of your content marketing and organic search campaigns.
Arguably THE most important step in your online marketing process is in analytic implementation and evaluation. Understanding which tools you need will ensure you understand your optimal conversion flow.
If your website is slow, outdated, non user-friendly, not optimized for mobile, and unable to be crawled, it may be time for an upgrade.
Pagespeed and Mobile Optimization
It’s no secret that your website needs to be viewed as your most important sales tool. Making sure you comply with all page speed and mobile friendly qualifications are a must.
Conversion Rate Optimization
Generating impressions and leads is one thing, but actually converting them to customers, and understanding the process in which they do so, are critical to ensuring you’re attaining value and ROI for your digital marketing spend and efforts.
Changing your mindset on how to evaluate an effective email marketing campaign, and how to grow it into a tool that your network is always thirsting for more is not rocket science, but rather honesty and iteration.
PPC and display advertising in general can receive a bad rap from non-marketers, but if used effectively and in the right situations, it can actually serve as a helpful resource for both businesses and users browsing the web alike.